WELCOME

I’m a creator who blends a passion for sports media with a lifelong background in hospitality and entrepreneurship. My work focuses on storytelling, brand identity, and capturing the human moments behind sports and business.

About 

I’m someone whose college journey could easily be turned into a Netflix mini-series. I survived moving across three different states, deciding between three different majors, and attending three different colleges. All while trying to remember what “normal” was supposed to feel like. But somehow, every twist and turn pointed me toward exactly where I’m meant to be now.

I grew up in the restaurant world working alongside my dad, who’s been my built-in mentor, biggest supporter, and the reason I know how to handle complete chaos with a smile. My passion for hospitality started with him, and this year, I got to help him open Cocky Rooster in Columbia, SC. Helping my dad open his franchise was the most awarding and best experience i have ever been a part of.

Somewhere between changing majors and learning how to survive adulthood, I discovered my love for sports media. I realized I enjoy telling stories, creating visuals, and capturing the moments that people usually forget the second after they happen. Whether it’s writing, photographing, or creating content, I love the creative side of sports and the connections it builds.

 

Our services

So, after all the moves, all the changes, and all the “let’s try this again” moments, I’ve ended up with a pretty unique mix of skills:
hospitality, entrepreneurship, creativity, and a whole lot of resilience.

One day, I hope to bring all these passions together maybe through my own business, maybe through media, maybe both. Either way, I’m excited about what comes next… and I’m proud of how I got here.

Education

Chowan University (2021–2022)
• First year of college
• Gained communication skills and foundational media interest

Hillsborough Community College – Tampa (2022–2023)
• Strengthened my academic direction
• Continued developing media and creative interests

University of South Carolina (2023–2025)
• Completing my undergraduate degree in Sports Media
• Creating multimedia projects, longform stories, and digital content

Stories told in pixels

From written features to multimedia projects, experience the art of sports storytelling through the lens of Alexa Lyons. Discover the narratives that go beyond the game, focusing on identity, performance, and the human spirit.

Contact me

Cocky Rooster

Columbia, South Carolina, United States